It’s been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but what about radio’s effectiveness versus over traditional advertising? A new report suggests ...
In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...
Buying radio is often seen as a secondary adoption, securing just 9% of ad dollars, according to WARC. Many media insiders regard it as less effective in driving sales. However, new research indicates ...
According to a blog post, Spotify Ad Studio makes it easy for marketers to reach the right consumers in the right moment with tools to create and manage audio campaigns with flexible budget options ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...
“This is a natural extension of the best-in-class personalization we bring to the music listening experience on Pandora every day,” said John Trimble, chief revenue officer at Pandora. “Our massive ...
As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...
BOCA RATON, Fla., March 29, 2023 (GLOBE NEWSWIRE) -- Instreamatic, whose advanced AI marketing solutions help brands understand consumer needs, today announced the launch of Contextual Audio Ads. This ...
NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based ...
Audio platform provider Adthos has released a feature that uses artificial intelligence to turn pictures into fully produced audio ads With this latest innovation, users can now generate a complete ...
Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...
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