In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Foley artists are sharing their sound-effects secrets on Insta. Blood splash? It’s a watermelon getting slashed. Punches? Someone hit a goat carcass. Listen up If you’ve spent any time on Instagram, ...