Artificial intelligence has a pivotal role in our lives, but the retail landscape has shifted from search optimization to the ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Greater uptake of AI is forcing a number of sectors into a rapid transition, and shopping is no exception. A quarter of consumers used generative AI shopping tools in 2025 and a further 31% plan to ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...