You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

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If you're having trouble sleeping and you've tried everything, having someone whisper in your ear to create what's known as autonomous sensory meridian response might be just what you need. If you're ...

If you’ve spent any time watching YouTube, listening to comedy podcasts, or reading internet comment threads, you’ve probably come across the phenomenon known as ASMR — or, “autonomous sensory ...