To give some idea of the seismic level of popularity around ASMR, the most-watched YouTube video on the topic has earned four times the amount of views as Netflix’s most-watched film ever. In it, ...

In the centre of the Design Museum’s subterranean exhibition space is a room constructed from scaffolding and long curling beanbags. When viewed from above, these intertwining cushions resemble the ...

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A sedative tingling feeling that slowly forms on the scalp, prickling as it descends its way over the entire body before finally becoming an immersive physical experience that collapses the acoustic ...

ASMR – short for autonomous sensory meridian response – is a physical sensation that has dominated a corner of the internet for the best part of a decade. It has a dedicated following, with more than ...

London’s Design Museum has collaborated with the ArkDes centre in Stockholm, Sweden to present the UK’s first-ever exhibition dedicated to the sensory phenomena of ASMR. Looking at the subject from a ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

When scientist Giulia Poerio was a little girl, she says she would experience this very peculiar — and distinct — feeling: "a warm, tingling sensation that starts at the crown of the head, almost like ...