AdMob put out a call Tuesday for Android developers, as it unveiled an ad unit specifically for applications running on Google's smartphone. AdMob's ad unit is designed to allow third-party developers ...

For both the Apple App Store and Android Market, user data indicates that the majority of application discovery takes place through browsing and searching directly on the mobile device, rather than ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Mobile advertising firm AdMob is getting into iPhone in a big way, launching a new global iPhone advertising marketplace that'll cover both native iPhone apps and iPhone-friendly websites. The company ...