Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...