On Wednesday, Guess Inc. revealed that Ferragni will front the spring 2026 global advertising campaign, photographed by Luca ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

New year, new collections! These visuals contain endless inspiration for the season ahead.

A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

When job seekers act like consumers, your recruitment strategy needs to shift. The most qualified marketing candidates ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...