Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Most enterprises assume their governance systems are built for modern risk. Policies are mature. Controls are defined. Programs are resourced. Yet beneath ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The 2025 Anonymous Visitor Report reveals alarming statistics about the state of digital marketing and the significant revenue losses businesses face due to unidentified web traffic. The report ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

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An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. When brands need to better position their products and services, they ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The recent news that Netflix will expand its subscription tiers to include ad-supported plans isn’t a surprise. For nearly two decades, many companies have proven the combination of advertising and ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...