Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

During radio’s golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly ...

Advertising trade body the IAB has released a follow up to its earlier podcast study, which found that US podcast ad revenues grew at a rate more than double the total digital advertising market ...