Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Amazon automatically upgrading Alexa plus for Prime members is raising concerns over control, performance changes, and mixed ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Amazon Could Put Ads in Your Alexa+ Conversations Amazon CEO Andy Jassy told investors that users' conversations with Alexa+ could become 'a lever to drive revenue,' though he didn't spill many ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy's description of an ...