Amazon is giving Prime members an automatic upgrade of its newest version of its AI assistant Alexa. Last year, Amazon ...

Amazon has begun automatically upgrading some Echo devices to Alexa Plus for Prime users. The AI-powered assistant promises ...

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it.

Amazon has introduced Alexa+, an upgraded AI assistant designed to act as a memory‑keeper, not just a voice tool. With new ...

People attend an event where Amazon on Wednesday, Feb. 26, 2025 unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...