Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for ...

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...

We attended Amazon's February announcement of a massive Alexa AI upgrade with great interest. The new service, called Alexa Plus, promised us conversational AI to set reservations, learn what we like, ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...