Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of ...