Estimates are that most of the holdings will be in the hands of the acquiring private equity fund. This is a deal that will ...
Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile tracking and marketing firm AppsFlyer said in a new study that ...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. “We knew that an ad had been watched on a device, but we didn’t ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. X has announced a new partnership with app ...
Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today released the 2020 edition of The State of Finance App Marketing: 2020 Global & US Trends. According to the ...
SYDNEY, Nov 25, 2020 - (ACN Newswire) - - AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first ...
Media spending to drive mobile app installs will jump 32% to $76.2 billion worldwide this year, reaching $118.4 billion by 2022, per a forecast by AppsFlyer, a provider of mobile attribution and ...
The app advertising market is forecast to surge 136% from $27.1 billion last year to $64.1 billion in 2020, according to a study by mobile attribution platform AppsFlyer shared with Mobile Marketer.
The rise of smartphones and app usage have had a big impact on the growth of mobile advertising, which is projected to see spend of $64 billion this year and grow to $158 billion in 2018, according to ...
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