No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

With Google Glass, the company was the major player to push augmented reality wearables into the world. After shelving that early hardware, the company moved onto new internal projects, including Iris ...

Snapchat is introducing a new type of augmented reality lens, called “Connected Lenses,” which allows Snapchat users to connect and enjoy an AR experience or game together — even if they’re not in the ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Call it mixed reality, call it Mesh, call it a metaverse. Augmented and virtual reality (VR) technologies are coming back as the foundation of a new generation of interactive experiences. There’s a ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...