NBC?s Today Show experimented with mobile augmented reality during the holiday season, encouraging consumers to download the GoldRun iPhone application and search for hidden objects throughout ...

A different kind of mural is coming to downtown Detroit this spring. It's the imaginative creation of two entrepreneurial brothers who realized that, together, their very different skill sets could ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...