Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Amex Global Business Travel ...

Robyn Pierce, head of social media at The Crocodile, shares advice on how to make your B2B event pop on social media There was a time when the number of attendees at an event could be worked out by ...

Experiential plays an important role in B2B marketing, explains Adam Shoemark of PrettyGreen. It can deliver valuable emotional impact – and proves the sector is as creative as its B2C cousin.

The London-listed company confirms double-digit revenue and earnings growth in 2025 while targeting 6% underlying revenue ...

NEW YORK--(BUSINESS WIRE)--Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company") announced its agreement to acquire the London-based This is Beyond, a leading producer of seven premier business ...

When the effects of the coronavirus on the live events industry began to take shape, brands that relied on large, global gatherings for B2B leads, nurturing and sales were faced with the decision to ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...