As a juror at The Drum Awards Festival, Chris Blades brings an enterprise B2B perspective shaped by his role at Verizon. As ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

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As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Read this 50-page report and guide to help businesses navigate the opportunities and risks of messaging and get the very best from this exciting growth medium Messaging apps are growing at a faster ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

How do you communicate with your customers when no-one is interested in buying? That, essentially, is the question which many B2B marketers have been wrestling with since lockdown arrived around the ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools (60%), ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...