In Formula 1, success is a matter of precision. Every detail counts, and excellence comes from the perfect balance of power, endurance, and strategy. But above all, it requires an uncompromising ...

From left to right: Stefano Domenicali - Formula 1 CEO, Ilaria Lodigiani - Barilla Chief Category & Marketing Officer, and Paolo Barilla - Vice President of Barilla Group From left to right: Stefano ...

The brand said its new campaign highlights how some things, like a shared plate of pasta, can transcend time, language and even a sport. Barilla is taking consumers back in time with a look at its ...

PARMA, Italy--(BUSINESS WIRE)--Before the green lights turned on and the engines roared down the straights, a different kind of ritual was quietly taking shape in the racing paddocks of the 1970s. Not ...

The Formula 1 2025 season is already over one month in, and new brand partnerships continue to be signed in order to add to the motorsport’s revenue. After announcing its official vodka partner, F1 ...

SAKHIR, Bahrain, April 11 (Reuters) - Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver ...

NORTHBROOK, Ill., Sept. 3, 2025 /PRNewswire/ -- Before the green lights turned on and the engines roared down the straights, a different kind of ritual was quietly taking shape in the racing paddocks ...