Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

Adults aged 60 and older who spend more time engaging in sedentary behaviors like sitting while watching TV or driving may be at increased risk of developing dementia, according to a new study by USC ...

A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood ...

Five years after the coronavirus outbreak, many Americans say public behavior in the United States has changed for the worse, according to a recent Pew Research Center survey. Nearly half of U.S.