If you want to get people’s attention to address a problem, making it seem as big as possible is a nearly universal reflex. Across more than a dozen experiments, they find that describing how big a ...

If you want to accentuate the importance of a problem, it seems sensible to explain how prevalent it is. Lots of people are at risk of Alzheimer’s disease. Lots of women carry a gene that makes them ...

Pew Research Center conducted this study to understand Americans’ views of problems facing the country. For this analysis, we surveyed 5,086 adults from Jan. 27 to Feb. 2, 2025. Everyone who took part ...