On Thursday, December 1, Adidas will open a massive new four-story, 45,000 square foot flagship store on 5th Avenue in New York City. Obviously big store openings are a big deal for global brands like ...

Happy Boost Day! In case you didn’t know, adidas dubbed Oct. 10 “Boost Day” in honor of their wildly popular sneakers that feature “boost” technology in the sole. The Ultraboost styles are probably ...

With summer soon to be in motion, pastels are out and more vibrant colors are in. Adidas Yeezy is gearing up to drop a bright red Yeezy Boost 700 this month — along with plenty of other models — and ...

Kanye West's Yeezy Boost 350s have long been a fashion unicorn that sneaker pimps have remained ISO. These much-desired kicks are back, but with quite a new look. The Yeezy Boost 350 V2 has a fresh ...

Today, adidas revealed the Parley editions of the Ultra Boost, Ultra Boost X and the Ultra Boost Uncaged, all in a fresh blue colorway inspired by the shades of the ocean. Using marine plastic debris, ...

David Beckham isn’t exactly a mainstay in the sneaker world, but he’s about to get his own sneaker to commemorate his transition to team ownership. Adidas will release a Beckham and Inter Miami ...

This winter, Adidas plans to bring back the original version of the Ultra Boost sneaker. Set to drop in the month of December, the silhouette is said to return in its initial colorway with the same ...

News broke earlier this week via the sneakerhead blogosphere that sportswear giant Adidas will release a special LGBTQ-pride themed edition of its Ultra Boost sneaker this May in preparation for Pride ...

The crown jewel of adidas’ shoe technology is BOOST, the sole material that makes for some of the most comfortable shoes on the market. The UltraBOOST running shoe is among the best out there and the ...