Macy’s is trying out new technology geared to make the right match between body and bra. Acknowledging that buying bras that fit properly can be frustrating for shoppers, Macy’s, in 10 of its larger ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

I have had a hard time getting fitted for a bra. I love my Aerie bras, but thought I'd give ThirdLove's online fitting a try. Through their questions, I got a high-quality bra that fit me well right ...