Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.
“You have a smooth brain. No ridges or lumps, no valleys or bumps,” a soothing voice says in a TikTok audio used in almost 100,000 videos. “All ideas slide right off.” The “smooth brain” TikTok audio, ...