O2 Switch Up migrates all customers to the telecoms provider’s Plus Plans at no cost, furnishing everyone with a non-restrictive contract with greater flexibility for upgrading their phone whenever ...

O2 is launching its first Christmas campaign as it looks to show how connectivity is key amid uncertain times. The ad, created by VCCP, features 10-year-old Darcy Murdoch tentatively taking to the ice ...

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl Generator, which ...

Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold ...

O2 has taken to TikTok as part of its latest integrated advertising campaign, bringing its Bubl robot character to the app via augmented reality (AR). From next month, TikTok users will be able to ...

This entry showcases a revolutionary asset creation process through a bespoke AI image generation model for O2's brand mascot, Bubl. While Bubl was created to increase brand warmth and iconicity, O2's ...

Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV’s The Voice Final seen by millions of viewers across the UK. The ad features 10-year-old ...

Mobile phone network O2 has just dropped its first-ever Christmas advert for 2020. The festive ad, which is definitely giving off major Frozen vibes, features 10-year-old ice skater Darcy Murdoch.