Hear directly from the world class CMOs at McDonald's, State Farm, Kraft Heinz, Hinge, and Crayola on how they survived '25 ...

And to the CMOs out there: it’s our responsibility to clearly articulate the impact embedded in both the art (systems, brand, ...

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. The post ...

Some marketers said they expect AI to contribute to workforce reductions, while a majority anticipate maintaining current headcount but redeploying talent.

LightSite AI announced an update that helps CMOs improve AI search visibility by making websites machine-readable. The platform adds structured data and schema markup without a development sprint, so ...

Candice Ayad is known for driving digital acquisition through strategic thinking, team leadership, and focusing on ...

A computer's Basic Input Output System and Complementary Metal-Oxide Semiconductor together handle a rudimentary and essential process: they set up the computer and boot the operating system. The BIOS ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Among conglomerates and even within categories, assigning a category to an individual company/brand can be challenging. As an example, while Ferrari is an automotive company, it’s also a luxury brand.

It was suggested during the early 1990’s that Charge Coupled Devices (CCDs) were slowly becoming extinct and therefore were considered as ‘technological dinosaurs’ 1. Furthermore, in 2015 the Sony ...