Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Rep. Andy Barr‘s (R-KY) run for U.S. Senate is being hit with a $2 million negative advertising campaign at the hands of the Club For Growth, just as Barr released his first seven-figure TV ad spree ...