Photo by charamelody via Flickr/CC. Researchers in Germany say eating popcorn at the movie theater can reduce the effectiveness of advertising that comes on before the movie. The study was published ...

Movie popcorn buckets aren’t just containers, they’re a clever blend of psychology, design and film culture that affects how ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Social science research shows movie goers are less receptive to ads if they're munching on popcorn. When we watch an ad on the screen, we... Research: 'Inner Speech' Can Be Disturbed By Chewing STEVE ...