Younger consumers and households earning under $100,000 are cutting back on restaurant spending, Chipotle CEO Scott Boatwright said this week, while noting a broader pullback across the industry, as ...
Even fast-casual dining may be too much of a financial burden for younger generations. Chipotle CEO Scott Boatwright said young diners between the ages of 25 and 35 are cutting back on dining at the ...
While competitors are testing value menus and limited-time offers, Chipotle is taking the opposite route — betting that premium positioning will outlast consumer fatigue. It's a risky strategy in a ...