How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing ...

Regionally, average CTRs for standard banner ads were highest in Latin America (0.25%) and lowest in Australia/New Zealand (0.08%). The North American average of 0.14% was slightly below the global ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

A new survey from New York-based AdKeeper (Scott Kurnit of About.com) and 247realmedia.com reports that the primary reason people don’t click A new survey from New York-based AdKeeper (Scott Kurnit of ...

Sticking a banner ad or a display ad into your website or your app is now boilerplate procedure for raising money from the general public. It’s easy, and quick–so easy that many an Android developer ...

In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks. The Fat Finger Report found that ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

Consumers will be empowered to click on the banner ad and get contacted or receive a phone call from the advertiser instantly Consider the situation: You are searching for tour packages on the ...

Contrary to lore, there was no “first” banner ad. When HotWired, Wired magazine’s digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital ...