How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing ...

In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks. The Fat Finger Report found that ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Advertisements pay our bills here, but man, do people really click on them? Our friends at McSweeney’s found the guy who does. For many years, I have remained a presence in the shadows. You citizens ...

Retale, a location-based mobile platform, conducted research on mobile banner ads and found 60% of clicks are actually mistakes due to small screen size and fingers slipping on the screen. Even though ...

One reason the online brand advertising industry hasn't been able to catch up offline brand advertising – despite how much time consumers spend on line these days – is that many ad-buyers are trained ...