WASHINGTON — A bipartisan group of senators is questioning whether airlines are charging passengers more for tickets based on their zip codes. The senators claim Spirit and Frontier airlines are using ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

The first challenge for most software companies is getting a product to market. The second, and often more difficult, is evolving once you’re live. As software becomes more usage-based and AI-driven, ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...