Have you ever worked in an environment that made you crazy? Unhappy? Unappreciated? Undervalued? Confused? How productive were you in that environment? It’s likely you didn’t produce your best work.

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

“Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today. The campaign highlights the importance of traveling and represents SAS ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions. The collaboration between advertising and ...

PITTSBURGH — Infinity Concepts, a nationally recognized leader in faith-based brand strategy and integrated communications, today announced the acquisition of InChrist Communications, a respected ...