Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Ohio political ad spending is projected to hit $749 million as key races become more competitive ahead of the 2026 midterms.

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

(RTTNews) - UK's Competition and Markets Authority or CMA announced that it has provisionally found that tech major Google LLC, owned by Alphabet Inc., has abused its dominant positions through the ...