As dupes and counterfeits become ubiquitous online, the UKIPO shifts focus for consumer awareness campaigns. Register for free to receive our newsletter, view leading trademark professionals in WTR ...

Analyzes perceived consumer benefits of ZEVs and draws conclusions for potential awareness or promotion campaigns.

Nacha launched DirectPayment.org, a new consumer-focused awareness campaign to highlight the convenience and safety of using Direct Payment to pay bills. Also known as electronic funds transfer (EFT), ...

Over a decade into selling Korlym to treat endogenous hypercortisolism, also known as Cushing syndrome, Corcept Therapeutics is launching its first-ever direct-to-consumer campaign raising awareness ...

For the second year in a row, Bausch + Lomb has joined with the Glaucoma Research Foundation to launch the “Faces of Glaucoma” campaign during January’s Glaucoma Awareness Month. As with its first ...

KEBS Director, Standards and Development Trade, Zacharia Lukorito speaks during a consumer sensitization workshop in Machakos on Thursday. [Erastus Mulwa, Standard] The Kenya Bureau of Standards (KEBS ...

Karma Culture recently launched a comprehensive consumer marketing campaign focused on raising awareness of Karma Wellness Water, increasing trial of the product and spreading good karma. The creative ...

Shaun the Sheep has returned as ambassador to the Campaign for Wool and British Wool, marking the start of a 3-year consumer awareness campaign. Just over ten years ago, the first collaboration ...

The Ministry of Consumer Affairs on Tuesday announced a partnership with tech company Meta to launch a consumer awareness ...