Learn the key differences between the Consumer Confidence Index and the Michigan Consumer Sentiment Index to understand their ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Explore the best marketing campaigns in history! Learn brand strategy, marketing analysis, and consumer behavior from top ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

"Today’s consumer is truly global," Acharya remarked, noting how the boundaries between markets have dissolved thanks to a ...