Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

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Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Is content marketing the “next big thing”? It is likely that you are familiar with the saying ‘content is king’. People are still claiming it to be next big thing in online marketing – which is a lie.

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...

Netflix's advanced AI-driven content strategy prioritizes high-quality, personalized content, boosting user engagement and willingness to pay, setting the company up for continued growth. Despite a ...

There is no shortage of theories regarding the proper basis for a winning corporate strategy. You can set sail on blue oceans with W. Chan Kim and Renée Mauborgne, hone core competencies with C.K.