These logistics affect data collection, data storage – redefining people as they purchase and opt in or opt out – and data targeting. The IAB recommends that brands implement a data privacy management ...

The privacy contexts that marketers must respect are temporal, spatial, functional, identity, and social, the report maintains. Contextual privacy enables companies to collect and use private data to ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Contextual inquiries have long been a highly regarded approach ...

In his book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, author Mathew Sweezey (who also heads up market strategy at Salesforce) argues that the key to ...

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Network concepts are often used to characterize the features of a social context. For example, past work has asked if individuals in more socially cohesive neighborhoods have better mental health ...