It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore.

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, ...

The following is a guest post by Nishant Desai, group director of technology and operations at Xaxis. Opinions are the author's own. Contrary to much of the buzz you may have read here and elsewhere, ...

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from ...

With the end of third-party cookies on the horizon, the importance of first-party cookies is growing. ‘The Four’ - Google, Facebook, Amazon, and Apple - have the biggest first party data sets in the ...