For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

Artificial intelligence (AI) is rapidly changing the way many companies, across all industries, are doing their day-to-day work. Some of the biggest changes are undoubtedly in technology, where many ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results. OpenAI removed a ChatGPT feature that allowed users to make ...

When the government launched an antitrust lawsuit against Google five years ago, it was all about whether the tech giant had a monopoly on internet search. But by the time the judge ruled on ...

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

A change in specific words in Instagram’s privacy policy suggests that indexing options in search engines like Google for professional content will change. This notification applies to advertisers, ...

An Apple executive believes AI search engines could replace what's used today. Alphabet's business relies heavily on dominating the search business. Its shares have been declining due to the ...