The creative content process can take a long time, and each agency has a different approach to it. There's no standardized method of producing content, and what one agency provides will be vastly ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

When the Harvard Business Review published a post called Seven Rules For Managing Creative People a few months back, the reaction was an almost universal, Oh, please! This was due to the fact that ...

We’re all creative people, and we all want to make the best stuff we can – stuff clients will love us for, stuff real people enjoy engaging with, and stuff we enjoy making. The stuff we make as an ...

UK insurer Aviva has named Saatchi & Saatchi as its new creative partner following a multi-agency review, ending a long-standing relationship with Adam & Eve/DDB, as per global reports ...

Impact BBDO was awarded the Creative Agency of the Year 2025 trophy at Campaign Agency of the Year Middle East Awards.

From YouTubers scripting films to meme pages shaping tone, creator-led ideation is reshaping agency craft and redefining creative hierarchies across India’s advertising scene ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, healthcare professional and technology support. Publicis will also handle creative ...