The best marketing events start with a creative

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...
Forbes

Amid The Rise Of Generative AI, Good Creative Briefs Are More Important Than Ever

A good creative brief is one of the most powerful tools that any marketer has. It clarifies expectations, saves time and helps creative professionals produce work that not only looks and sounds ...
Chief Marketer

Essentials for Creative Briefs That Produce Strong Work

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA (Association of National ...
Forbes

How To Write A Killer Creative Brief

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...
Marketing

Creative Briefs

Access of our Creative Briefs Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...
Marketing

Six Tricks for Creating Brand-Building, Sales-Ripping Creative Briefs

Note: In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—Steve McNamara shares his experiences at some of the world's leading ad agencies. Want to make your ads ...