Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

Detroit-based public relations and creative firm VVK PR & Creative overcame some early hurdles to end with a solid first year in business. The company launched April 25, 2022, following co-founder ...

Placemaking NSW has unveiled a new $5-million agency roster, appointing independent agencies Connecting Plots and Keep Left ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Creative directors in the PR industry earn more than creative directors in the advertising or marketing sectors, research from the Future Factory has found. The position in the PR industry saw an ...

Pharma giant Pfizer is conducting what it’s calling a “full agency review” that encompasses media, creative, PR and other disciplines. The review is global and will be managed in-house by CMO Drew ...

Picture this: You’re a skilled writer living in the 1960s. You can write compelling newspaper articles, memorable radio scripts and snappy lines for TV news broadcasts. You dream of launching your own ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Of the 28 top-level PR agency creatives who took part in a recent PRWeek UK survey, 79% say they think AI tools are useful for their job. The majority (68%) see the technology as only slightly useful ...