TikTok’s Return on Influence Report reveals a powerful truth: successful marketing today demands creative investment. By prioritizing empathy and audience resonance in their creator collaborations, ...

Last May, TikTok introduced the Creative Challenge program focused on user-generated content. Creators can make money when their videos are posted by brands, as well as from bonuses. Two creators ...

Adobe and TikTok announced today that TikTok’s AI-powered Creative Assistant is now available directly within Adobe Express. The two companies say the integration will help businesses and creators ...

Through a period of great tumult in marketing, the primacy of creativity remains unchanged. The 2024 CMO Report by Dentsu Creative reveals that 83% of CMOs believe powerful creative ideas can ...

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email. The online platform, which connects ...