New Proprietary Shape-to-Fit Technology Allows Five Smart Sizes to Replace 16 Traditional Cup-and-Band Sizes for Easier Shopping, Custom Fit and Superior Comfort WINSTON-SALEM, N.C.--(BUSINESS ...

TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Ranking up there with shopping for jeans and swimsuits, many women will agree that bra shopping is one of the most challenging articles of clothing to shop for. Ask them what their biggest issues are, ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

A small intimate apparel shop and a custom swimwear business in Royal Oak have combined operations and spaces to grow while continuing to prioritize women’s needs and comfort on land and in the water.

All of us would love to be able to choose a bra just based on what appears to be cute or sexy on the rack or online, but it's not that simple. If you are plus-size or full-figured, a big part of the ...