Rodolphe Barrere is co-founder and CEO of Potloc, a market research company pioneering a new approach to extracting consumer insights. The best businesses understand the importance of listening to ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

It took approximately two months for Hershey to rework the GCIC experience into the HIN and, over the past six months, the system capabilities have been constantly refined and expanded. The company ...