Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

It used to be that every once in a while, I’d get an email from one of the vendors I use–a credit card, a SaaS app, a subscription service–letting me know that, for a limited time, I could score some ...

Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

Ever had a great experience at a restaurant or another business that was so amazing you were compelled to share it with your friends? If so, you engaged in word-of-mouth marketing—and this phenomenon ...