Debuting on nearly 3,000 screens from Friday the new identity aims to parallel the firms transition to digital which completed at the end of last year. Devised by innovation consultancy Fearlessly ...

The company, which is jointly owned by Odeon and Cineworld, has created three new promotional films to highlight the emotive power of cinema and DCM’s new brand identity. These will run on more than ...

Coming the form of a broadcast message from the ‘Alien League’, the stunt marks the first time a disruptive clip will interrupt DCM’s screen ident (which usually tops and tails advertising reels in ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...