Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

When you use the statistical analysis features in Excel, you are leveraging one of the most powerful tools available for data manipulation and interpretation. Excel is not just a spreadsheet ...

Objective: To understand patient portal engagement stratified by patient characteristics among adults 50 years and older with at least 1 common chronic medical condition using electronic health ...

Data rarely comes in usable form. Data wrangling and exploratory data analysis are the difference between a good data science model and garbage in, garbage out. Novice data scientists sometimes have ...