Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent ...
What Is A Probabilistic Model? A probabilistic model is a statistical tool that accounts for randomness or uncertainty when predicting future events. Instead of giving a definitive answer, it ...
Through collaboration with data partners and leveraging AdMaster's own data sources, the company creates a 'truth dataset' to decide which mobile-device IDs and cookies can be accurately paired and ...
Scientists have created a novel probabilistic model for 5-minutes ahead PV power forecasting. The method combines a convolutional neural network with bidirectional long short-term memory, attention ...
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